Privacy Policy

1. Introduction
This privacy notice details how we collect and process your personal data through your use of our websites https://mylocalfarmshop.uk and https://yourlocalfarmshop.uk (collectively referred to as "our websites" throughout this policy).

By providing us with your data, you warrant to us that you are over 13 years of age.

My Local Farm Shop is the data controller and we are responsible for your personal data (referred to as "we", "us" or "our" in this privacy notice).

Contact Details
Our contact details are:
- Trading name: My Local Farm Shop
- Email address: legal@mylocalfarmshop.uk

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at legal@mylocalfarmshop.uk.

2. What Data We Collect
Personal data means any information capable of identifying an individual. We collect and process the following categories of personal data:

Communication Data
This includes any communication that you send to us through our waiting list forms or any other communication method. We process this data to communicate with you and maintain records. Our lawful ground for this processing is our legitimate interests to reply to communications sent to us and keep records.

Technical Data
This includes data about your use of our websites such as your IP address, browser details, length of visit to pages on our websites, page views and navigation paths, and other technology on the devices you use to access our websites. The source of this data is our analytics tracking system. We process this data to analyze your use of our websites and ensure their proper administration. Our lawful ground for this processing is our legitimate interests to maintain and improve our websites.

Marketing Data
This includes your preferences in receiving marketing from us and your communication preferences. We process this data to send you relevant information about our products and services, but only when you have explicitly consented to receive such communications.

Sensitive Data
We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data.

3. How We Collect Your Personal Data
We collect data through:
- Direct interactions (when you fill out our waiting list forms)
- Automated technologies (through cookies and similar technologies from third-party providers)
- Google Analytics

4. Marketing Communications
We will only send you marketing communications if you have explicitly opted in through our consent checkbox. You can opt out at any time by:
- Clicking the 'unsubscribe' link in any marketing email
- Emailing us at legal@mylocalfarmshop.uk

5. Third Party Access
We do not sell your personal data to any third parties. However, we may share your data with:
- Service providers who provide IT and system administration services
- Professional advisers including lawyers, bankers, auditors and insurers
- Government bodies that require us to report processing activities

6. International Transfers
Our operations are based in England, and we do not transfer your data outside the UK except through our use of services like Google Analytics. When such transfers occur, we ensure appropriate safeguards are in place in accordance with UK data protection laws.

7. Data Security
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. Access to your personal data is limited to those employees and partners who have a business need to know.

8. Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements. For tax purposes, we keep basic information about our customers for six years after they stop being customers.

9. Your Legal Rights
Under data protection laws, you have rights including:
- The right to access your personal data
- The right to correction of your personal data
- The right to erasure of your personal data
- The right to restrict processing of your personal data
- The right to object to processing of your personal data
- The right to data portability

To exercise any of these rights, please email us at legal@mylocalfarmshop.uk.

10. Third-Party Links
Our websites may include links to third-party websites. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

11. Cookies
We use only third-party cookies on our websites, primarily for analytics purposes. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our websites may become inaccessible or not function properly.

12. Changes to This Privacy Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

Last updated: December 10, 2024